Privacy Policy


Welcome to CaseDog’s Privacy Policy. Your privacy is paramount to us, and we are dedicated to protecting and respecting your personal data. This Privacy Policy outlines our practices regarding the collection, use, storage, and processing of your personal data across our platforms, including but not limited to data you may provide when signing up for our newsletter, purchasing a product or service, or participating in a competition.

Please take a moment to read this Privacy Policy, along with our Terms and Conditions, to fully understand our approach towards managing and safeguarding your personal data.

Who We Are

CaseDog is a leading entity in the realm of sustainable and interactive case file investigations, operating under the trading name of CaseDog LTD. We are incorporated in the United Kingdom with our registered office located at 128 City Road, London, EC1V 2NX. Our platforms, including The Detective Experience available at, are designed to provide immersive investigative experiences.

In relation to data protection legislation, we act as the ‘data controller’ for your personal data. This designation means we dictate and oversee the usage and protection of your data. Our registration with the UK Information Commissioner’s Office (ICO) bears the registration number ZB521962.

Should you have any questions, concerns, or requests concerning your personal data, please direct them to our Data Protection Officer via email at

What Personal Data We Collect

Our interactions with you lead us to collect various types of personal data, including:

  • Identity Data: Such as your first name, last name, and title.
  • Contact Data: Including billing and delivery addresses, email addresses, and telephone numbers.
  • Transaction Data: Details of payments to and from you and other details of products and services you have purchased from us.
  • Technical Data: This encompasses internet protocol (IP) addresses, browser types and versions, time zone settings and locations, and other technology on the devices you use to access our platform.
  • Usage Data: Information on how you utilise our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, along with your communication preferences.

We do not collect any Special Categories of Personal Data about you (this refers to details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we gather information about criminal convictions and offences.

Our platforms are not intended for children, and we do not knowingly collect data relating to individuals under 18 years of age.

How We Collect Your Personal Data

We employ various methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity, Contact, and Transaction Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    • Purchase our products or services;
    • Subscribe to our services or publications;
    • Request marketing to be sent to you;
    • Enter a competition, promotion, or survey; or
    • Give us feedback.
  • Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data using cookies, server logs, and other similar technologies.
  • Third Parties or Publicly Available Sources: We might receive personal data about you from various third parties and public sources, such as analytics providers like Google, advertising networks, and search information providers, among others.

Why We Collect Your Personal Data

We gather and process your personal data for several key reasons:

  • To provide and manage the products or services you’ve requested, including but not limited to transaction handling, order fulfilment, and billing.
  • To optimise your experience on our site, ensuring content is presented most effectively for you and your device.
  • To offer customer support, addressing your queries and concerns efficiently.
  • To understand your preferences and interests, allowing us to customise our marketing communications to better suit your interests and show you relevant advertisements.
  • To keep you informed of any changes to our products, services, terms, or privacy policies.
  • To conduct research and analysis, aiding us in enhancing our products, services, and overall marketing strategies.

How We Use Your Personal Data

Your personal data is utilised in the following manners:

  • To process and deliver your orders, including managing payments, fees, charges, and, if necessary, collecting and recovering money owed to us.
  • To manage our relationship with you, notifying you of changes to our terms or privacy policy, and enabling you to partake in competitions, surveys, or feedback.
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
  • To suggest and recommend goods or services that might be of interest to you.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.

Legal Basis for Processing Personal Data

Our processing of your personal data is based on the following lawful bases:

  • Consent: We may process your data with your explicit consent for specific purposes. This consent can be withdrawn at any time.
  • Contractual Necessities: Processing your data is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract.
  • Legal Obligations: Processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

Sharing Your Personal Data

We may share your personal data with selected third parties, including:

  • Service providers who perform functions on our behalf, such as payment processing, order fulfilment, data analysis, marketing and advertising services, email and hosting services, and customer services and support. These service providers are bound by confidentiality agreements and are restricted from using your personal data for any purpose other than to provide services to CaseDog.
  • Legal and regulatory authorities, as required by law or in response to legal process or investigation.
  • Business partners, with whom we may jointly offer products or services. You will be notified when a third party is involved in a transaction, and we will only share data with them with your consent.

International Data Transfers

CaseDog’s activities might necessitate transferring your personal data across borders. Should your data be transferred outside the UK, we’re committed to protecting it with the same level of security as we do domestically. We adhere to the GDPR and other relevant legislation, employing safeguards such as standard contractual clauses or ensuring the external territories offer an adequate level of data protection, to maintain your data’s integrity and security.

Data Security

The security of your personal data is of utmost importance to CaseDog. We employ robust technical and organisational measures to prevent unauthorized access, alteration, disclosure, or destruction of your data. While the internet inherently poses risks, we strive to apply the most secure methods available to keep your information safe, including encryption, firewalls, and secure server facilities.

Data Retention

Your personal data is retained by CaseDog only as long as necessary for the purposes it was collected for, including any legal, accounting, or reporting requirements. We review our retention periods regularly to ensure we don’t hold onto your data longer than necessary, taking into account our legal obligations and the expectations of our service users. When your data is no longer needed, we ensure it’s securely deleted or anonymized.

Your Legal Rights

Under data protection laws, you have rights regarding the personal data we hold about you:

  • Access: You can request access to your personal data and verify how we process it.
  • Correction: You have the right to have any incomplete or inaccurate information we hold about you corrected.
  • Erasure: You can ask us to delete or remove your personal data in certain circumstances.
  • Restriction: You have the right to request that we suspend the processing of your personal data.
  • Portability: You can request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
  • Objection: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing.

We’re dedicated to upholding your rights and privacy. If you wish to exercise any of these rights, please contact us directly.

Third-Party Links

Our CaseDog platform may include links to third-party websites, plug-ins, and applications that are not affiliated with us. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or practices. We encourage you to read the privacy notice of every website you visit after leaving ours.

Cookies and Similar Technologies

CaseDog uses cookies and similar tracking technologies to monitor the activity on our platform and store certain information. These technologies are used to enhance and personalise your experience with us, to understand and save your preferences for future visits, and to compile aggregate data about site traffic and site interactions. You have the option to accept or refuse these cookies, but note that opting out of some of these cookies may affect your browsing experience.

Age Limitations

CaseDog is not intended for use by individuals under the age of 16 without the supervision of a parent or guardian. We do not knowingly collect personal data from children under 16. If you believe we might have any information from or about a child under 16, please contact us so we can take necessary actions, including the removal of such information.

Updates to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we make changes, we will revise the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or by means of a notice on our platform prior to the change becoming effective. We encourage you to review our Privacy Policy periodically to stay informed about how we are protecting the personal data we collect.

How to Contact Us

If you have any questions or comments about this Privacy Policy, the practices of this site, or your dealings with our platform, please contact us at:

Postal Address: CaseDog Ltd, 128 City Road, London, EC1V 2NX, United Kingdom.

Your privacy concerns are important to us, and we aim to respond to your inquiries swiftly and effectively. For more detailed information on your rights and how to exercise them, or if you have concerns about our use of your personal data, do not hesitate to get in touch.

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